A Note from Bryan Mahoney, CEO of Chord
At Chord, our mission has always been clear: make data work for commerce brands.
For too long, brands have been asked to wrestle with complexity. Fragmented stacks, dashboards that tell you what already happened, and tools that take more time to maintain than they give back.
The market is changing. AI is here, but without the right foundation in place, the results won’t live up to the hype. Far too many existing tools release AI add-ons with slick UI, but the outputs leave more questions than answers. What brands truly need isn’t just “more data” or “more tools.” They need context they can trust.
Since day one, our goal has been to level the playing field by giving every brand access to the kind of tools once reserved for the biggest players. With GenAI, that mission is finally within reach for all.
That’s why today, I’m proud to announce the launch of Chord AI.
What Chord AI Delivers
Chord AI is an all-in-one data platform and copilot built explicitly for commerce that:
- Selects only what matters from your data
- Summarizes and compresses history to keep models sharp
- Isolates reasoning so answers stay clean
- Guardrails outputs with human-in-the-loop controls
- Answers plain-language questions in context
- Shows its work, so you can trust and verify every response
- Orchestrates actions across platforms so insights don’t sit idle
It’s a system built to move beyond reporting and into decisioning, giving brands clarity on what to do next, not just what happened yesterday. It’s a platform built for operators, by operators.
A Simpler, Smarter Experience
The foundation hasn’t changed. Clean, connected, built-for-commerce data has always been at the core of Chord. What’s changed is our focus. We’re making that foundation more usable through two clear experiences:
- The Data Engine – connect your sources and let Chord build trusted context
- The Commerce Copilot – ask a question, request an activation, and get an accurate, commerce-aware response
It looks simple. It isn’t. That’s the point.
Gratitude and What Comes Next
This milestone wouldn’t be possible without our customers who trusted us early, our partners who pushed us to think bigger, and our team who have poured so much into building something truly new.
And this is just the beginning.
The Road Ahead
Over the next few quarters, our focus is clear:
- Deeper Intelligence: expanding Chord AI’s reasoning to not only answer questions but recommend actions with measurable impact.
- Seamless Activation: connecting insights directly into the tools and channels brands rely on, reducing time from decision to execution.
- Human + AI Partnership: building guardrails and collaboration features to keep operators in control, while AI handles the heavy lifting.
- Proactive Insights: The more you use Chord AI, the sharper it gets—surfacing informed prompts and recommendations the moment you log in.
Our vision is that a brand operator should never feel slowed down by data. They should feel empowered by it—able to move faster, act smarter, and focus more energy on the creative and human parts of building a great brand.
With Chord AI, we’re one step closer to making that future real.
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