Background
Founded in 2017 and based in New York City, Thesis is the world’s first personalized brain supplement brand. With multiple product lines and a rapidly growing customer base, they needed a data foundation that could scale with them. Chord gave Thesis the clarity and speed to connect insights across products, cut costs, and deliver personalization at scale.
The Challenge
Data Disintegration
With separate product lines, Thesis struggled to measure key metrics—like retention—across the business. Disconnected systems made cross-product analysis nearly impossible.
Unsatisfactory Data Solutions
Previous tools were either overpriced or too slow to deliver meaningful results. The team wasted time stitching together reports instead of acting on insights.
We've tried various tools in the past, and while many excel in one area, they falter when you attempt to merge different metrics. With everything set up in Snowflake through Chord, we're now equipped to perform deeper analyses. Our team can swiftly obtain answers to complex questions that previously remained elusive. - Dan Freed, Co-Founder at Thesis
The Solution
Unified Data Environment
Chord delivered a single Snowflake instance that connected data from both brands, giving Thesis full visibility into retention, Lifetime Value (LTV), and other critical metrics.
Custom Integrations
Instead of forcing workarounds, Chord built the integrations Thesis needed—removing roadblocks and accelerating implementation.
Data-Driven Personalization
With quiz responses, product reviews, and transactional data unified, Thesis could finally deliver the personalized experiences that their customers expected.
The Results
Partnering with Chord transformed the way we approach our customers. Their platform not only streamlined our operations but also amplified our outreach, making personalization and scalability coexist seamlessly. - Dan Freed, Co-Founder at Thesis
Looking Ahead: The Next Era of Personalized Health
With Chord as their foundation, Thesis is building the next era of personalized health—faster, smarter, and at scale.
See how Chord can unlock impact for your brand and book a demo today.
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