Insights
Thinking about commerce in the agentic era
Apr 29, 2026
Introducing the Enriched Context Stack
AI only works with context. Today we're shipping the Enriched Context Stack — the release where years of foundational work becomes visible in the product.
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Oct 1, 2025
The Retail Guide to Data and AI Infrastructure
A practical worksheet to help commerce teams scope the cost, effort, and trade-offs of building in-house vs. buying.
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Sep 30, 2025
Introducing Chord AI: AI That Actually Works for Commerce
A note from Bryan Mahoney, CEO of Chord, on the launch of Chord AI — and what it means for commerce brands ready to move beyond reporting into real decisioning.
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Sep 29, 2025
The Next Big Thing in Data
BI told you what happened. AI promises what’s next. But without the right context layer, even the most powerful models are just guessing.
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Sep 25, 2025
Why AI Doesn’t Work for Commerce (and How to Fix It)
Most AI tools guess. Learn why context — not just data — is the missing link for commerce brands, and how Chord makes AI actually work.
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Sep 18, 2025
Composable Isn’t the Goal: Why Pre-Composed Wins for Data and Marketing Teams
Composable architecture sounds great until your team is drowning in duct tape, delays, and a $20K/month stack. Here’s why Chord is built differently.
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Sep 18, 2025
Why CDPs Are Failing You
Traditional Customer Data Platforms struggle to meet modern eCommerce needs, lacking real-time capabilities and comprehensive integration that growing businesses require.
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Sep 18, 2025
The Ultimate eGuide to Mastering Predictive CLV, LTV, & CAC
Say goodbye to uncertainty — it’s time to confidently predict your brand’s future with predictive analytics for CLV, LTV, and CAC.
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Sep 18, 2025
From Data to Insights: Activating Unified Customer Profiles
Unified customer profiles aggregate data from every touchpoint into a single, actionable view — here’s how modern data platforms make them possible.
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Sep 18, 2025
Top Tools and Software for Implementing Predictive Marketing Analytics
Discover the essential tools and software that empower marketers to unlock the full potential of predictive analytics.
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