About Thesis
- Founded 2017 - based in NYC.
- Industry: Health & Wellness
- Thesis is the world’s first personalized brain supplement brand. We understand that everyone's brains are unique and cognitive demands for daily tasks are constantly changing.
The Challenge
Data Disintegration
With multiple product lines, measuring metrics across both was an insurmountable task. This meant that analyzing customer retention between product lines was nearly impossible.
Unsatisfactory Data Solutions
Previous engagements with data solutions were either more expensive or failed to deliver timely results, affecting the brand's ability to make informed decisions and deliver personalized experiences.
We've tried various tools in the past, and while many excel in one area, they falter when you attempt to merge different metrics. With everything set up in Snowflake through Chord, we're now equipped to perform deeper analyses. Our team can swiftly obtain answers to complex questions that previously remained elusive. - Dan Freed, Co-Founder at Thesis
The Solution
Unified Data Environment
Chord provided a single Snowflake instance where data from both brands could be queried, offering clarity on metrics like retention and Lifetime Value (LTV).
Custom Integrations
Chord stood out by willingly creating custom integrations that the brand desperately needed but lacked the internal resources to execute.
Data-Drive Personalization
With data from quizzes and product reviews in one place, Chord set the stage for a more personalized online shopping experience, leading to better conversion rates and an enhanced customer experience.
The Results
30% Decrease in Costs
Chord delivers approximately 30% cost savings compared to competitors.
50% Faster Time to Market
Implementation was half the time of competitors - Thesis could move quickly and see value in half the time.
5X Increase in Decision Making
With unified data available, Thesis could uncover insights on the effectiveness of various channels and campaigns, and start delivering personalized experiences to customers.
Partnering with Chord transformed the way we approach our customers. Their platform not only streamlined our operations but also amplified our outreach, making personalization and scalability coexist seamlessly. - Dan Freed, Co-Founder at Thesis
