Background
Caraway, founded in 2018 in New York City, is on a mission to craft well-designed, non-toxic ceramic cookware. As the brand scaled, they faced performance bottlenecks and data sprawl that slowed growth. By adopting Chord, Caraway accelerated site speed, unified their data, and unlocked measurable lifts in conversion and customer engagement.
The Challenge
Caraway’s rapid growth came with a hidden cost:
- Site performance lagged, especially during peak traffic
- A patchwork of apps created data silos, limiting visibility and trust
- Teams struggled to deliver new features quickly without adding headcount
The result? Sluggish load times, disconnected customer experiences, and missed opportunities for conversion.
The Solution
Caraway turned to Chord’s commerce-built data platform to rebuild their foundation.
- Unified data layer consolidated behavioral, transactional, and third-party data in one place, ready to activate across the business
- Developer-first design empowered the team to ship new features faster, without the burden of managing brittle integrations
We wanted to be better, quickly — and without hiring a ton of people. Chord has allowed us to do just that. — Jordan, CEO of Caraway
The Results
Looking ahead: Sustainable growth without sacrificing customer experience
With Chord, Caraway transformed site performance, data trust, and development velocity, fueling higher conversion and sustainable growth.
Caraway’s focus is on sustaining growth without sacrificing customer experience. With Chord as their all-in-one data platform, they’re equipped to keep scaling fast, ship new features with ease, and unlock deeper insights that drive long-term loyalty.
Ready to see what Chord can do for your brand?
Book a demo today and discover how our all-in-one data platform and commerce copilot can help you move faster, cut costs, and scale with confidence.
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